Public Relations Coordinator
Role Summary
The Public Relations Coordinator manages Pack 232’s marketing, visibility, branding, and social media — keeping the pack visible to current families, the broader community, and prospective Scouts. This role encompasses what was previously the Marketing / Social Media Chair position.
Reports To
| Relationship | Role |
|---|---|
| Reports to | Membership Chair |
| Works with | Member Recruitment Coordinator, Secretary (Webmaster), Cubmaster, Assistant Cubmaster — Communications |
Core Responsibilities
Marketing & Visibility:
- Provide press releases to local press on major pack events (Pinewood Derby, Blue & Gold, recruitment)
- Identify and participate in community visibility events (activities fairs, parades, school events)
- Circulate Cub Scout recruiting fliers and brochures
- Coordinate with the Member Recruitment Coordinator on promotion of recruitment events
- Prepare promotional materials for school-night sign-ups and activities fairs
- Keep pack activities visible to the chartered organization (Glenmont Elementary PTA) and community
- Coordinate with Glenmont Elementary on getting messages into school newsletters
- Maintain pack branding consistency across all materials
Social Media:
- Take photos at pack meetings and outings; post them to the pack Facebook page
- Create Facebook events for pack meetings and outings (at least 2 weeks in advance)
- Post recruitment announcements during recruitment season (August–September)
- Share major milestone posts (Blue & Gold, crossover, Pinewood Derby results)
- Respond to questions and comments on the pack’s social media
- Maintain a regular posting cadence to keep the pack visible online
- Follow BSA youth protection guidelines for photo sharing
Press Releases
Local press coverage builds community awareness and supports recruitment. Submit press releases for:
- Pinewood Derby — great local interest; photos of Scout racing cars
- Blue & Gold Banquet — especially with notable guest speakers or service components
- Arrow of Light Crossover — milestone for graduating Scouts
- Service Projects — community-focused, strong human interest angle
- Recruitment events — “Cub Scouting is open to all kids in Glenmont”
Local press outlets:
- Bethlehem Spotlight / Spotlight News
- Times Union (community section)
- Nextdoor (Glenmont neighborhood)
- Glenmont Elementary school newsletter or PTA communications
See the press release writing guide for format and tips.
Visibility Events
Community visibility events are opportunities to show the pack’s presence and recruit new Scouts.
- Bethlehem Activities Fair — annual booth to connect with families (see
docs/Training/Positions/Marketing - Public Relations Chair/Events/2025 Bethlehem Activities Fair.md) - Community parades and events — identify opportunities, coordinate Scout and leader participation
- School Night for Scouting — support with fliers, promotional materials, and branded items
See the visibility events guide for checklists and planning details.
Social Media Posting Cadence
| Content Type | Frequency |
|---|---|
| Pack meeting event | Monthly (before each meeting) |
| Event photos | Within 1–2 days of event |
| Recruitment announcements | August–September (primarily) |
| Major milestones | As they happen |
| Service projects, community events | As they happen |
Photo Policy
- Only post photos of Scouts whose families have given consent (collected via photo release form)
- When in doubt, crop out faces or get explicit permission
- Follow BSA’s youth protection policies: no individual photos of a single Scout without a parent present
- Capture Scouts in action (not just posed shots)
Facebook Admin Access
- Admin access: Committee Chair and Secretary
- Editor/poster access: Public Relations Coordinator
Key Dates / Timeline
| When | Task |
|---|---|
| August | Activities fair prep; recruitment materials |
| September | School-night promotion; recruitment fliers |
| Monthly | Post pack meeting events and photos to Facebook |
| Year-round | Press releases for major events; community visibility; social media posting |
Current Holder
[vacant]
Key Resources
- Membership Chair role overview
- Press releases guide
- Visibility events guide
- Social media guide
- Marketing Chair Guide (BSA):
docs/Training/Positions/Marketing - Public Relations Chair/Marketing _ Public Relations Chair Guide.md - Bethlehem Activities Fair:
docs/Training/Positions/Marketing - Public Relations Chair/Events/2025 Bethlehem Activities Fair.md